Older generation to grow India digitalization in 2025
- Digitalization in India is expected to grow in 2025 due to the activity of middle-aged and senior users.
- Robocash Group revealed that by 2025, 66% of the increase in internet users would be attributed to the middle-aged and elderly population
- According to Invest India, the country has the highest fintech adoption rate globally and is amongst the fastest growing fintech markets in the world
Digitalization in India is a process that is set to grow in 2025 due to the activity of middle-aged and senior users as the Indian people’s attitude towards digital technologies has changed radically during the last few years.
According to Statista, the country had the world’s second-largest internet population at over 749 million users in 2020. Of these, 744 million users accessed the internet via their mobile phones.
A study has shown that digital payments recorded an increase of 46.5% in total volume in 2019, on top of 60.6% in 2018.
Digitalization increments due to the middle-aged and elderly population
Robocash Group revealed that by 2025, 66% of the increase in internet users would be attributed to the middle-aged and elderly population. The shares of young adults and middle-aged generations will become equal, resulting in an equivalent impact on fintech.
This change in the structure of internet users will directly impact the fintech industry, increasing the significance of the middle-aged and elderly population as a target audience, according to analysts at the Robocash Group.
The financial holding forecasted that the share of young adult internet users would continue to decline, compared to the middle-aged generation (35 to 54 years old).
11% of middle-aged and 14% of seniors will undoubtedly start using fintech frequently or consistently. In this regard, fintech companies will turn to online education and training of the middle-aged and elderly generations to expand the target audience.
Thus, 94 million and 62 million from middle-aged and elderly age groups are forecasted to become internet users by 2025. This will lead to a shift in the age breakdown structure, as the prevailing share will then belong to middle-aged people.
The shares of the young adults and middle-aged internet users will become roughly equal, thereby having equivalent potential and influence on fintech services.
The most significant fintech adoption rate in the world
Commerce and Industry Minister Piyush Goyal in the 2nd Global Fintech Fest-2021 said that India was poised to become one of the largest digital markets in the world, pointing out that Asia’s third-largest economy has the highest fintech adoption rate in the world.
As of May, India’s United Payments Interface (UPI) had seen 224 banks’ participation and recorded more than 3.6 billion transactions in August.
Last year over two trillion transactions were processed using the AePS (Aadhar-enabled payment system).
Digitalization in the form of fintech in India to rise
According to Invest India, the country has the highest fintech adoption rate globally and is amongst the fastest growing fintech markets in the world.
Over 67% have been set up in the last five years of the 2,100+ fintechs in India today. The industry is valued at US$ 50 to 60 billion in 2020 and is estimated at US$ 150 billion by 2025.
The Fintech sector has 1,860 startups. As of December 2021, India has over 17 fintech companies, which have gained ‘Unicorn Status’ with a valuation of over US$1 billion.
Meanwhile, the transaction value size is set to grow to US$ 138 billion in 2023, at a CAGR of 20%, with cumulative funding of US$27 billion.
The Indian Fintech industry ecosystem sees a wide range of subsegments, including payments, lending, wealth technology, personal finance management, insurance technology, regulation technology and others.
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