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MARTECH

How AI can become the marketer’s best friend

Emily Wong | 20 March, 2020

Digital marketing is more effective using influencers. Source: Shutterstock

How are influencers driving value for brands?

Adlina AR | 4 March, 2020

Digital marketing needs the right strategy to leverage AI. Source: Shutterstock

Thinking of marketing with AI? Here are some strategies to consider

Adlina AR | 17 February, 2020

Audio is making a comeback and brands better tune in. Source: Shutterstock

Audio shows great potential in being brands’ marketing amplifier

Tech Wire Asia | 5 February, 2020

As organizations are becoming digital-first, marketers still face many challenges to bring about any meaningful changes and deliver a critical digital experience to their customers. Source: Shutterstock

How to overcome the challenges of delivering a digital experience

James Sivalingam | 30 July, 2019

Automation and customer contact center systems provide companies with a 360-degree view of the customer experience. Source: Shutterstock

Here’s how CIOs can help deliver best-in-class CX

Tech Wire Asia | 24 June, 2019

Work Smarter with AI -powered Watson Marketing

IBM | 26 October, 2018

Work smarter with AI – powered marketing with IBM Watson Marketing

IBM | 4 October, 2018

Revolutionizing the Customer Experience with AI

IBM | 30 August, 2018

How does Uber use AI and ML for marketing?

Soumik Roy | 20 June, 2018

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