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MARTECH

How AI can become the marketer’s best friend

Digital marketing is more effective using influencers. Source: Shutterstock

How are influencers driving value for brands?

Digital marketing needs the right strategy to leverage AI. Source: Shutterstock

Thinking of marketing with AI? Here are some strategies to consider

Audio is making a comeback and brands better tune in. Source: Shutterstock

Audio shows great potential in being brands’ marketing amplifier

As organizations are becoming digital-first, marketers still face many challenges to bring about any meaningful changes and deliver a critical digital experience to their customers. Source: Shutterstock

How to overcome the challenges of delivering a digital experience

Automation and customer contact center systems provide companies with a 360-degree view of the customer experience. Source: Shutterstock

Here’s how CIOs can help deliver best-in-class CX

How does Uber use AI and ML for marketing?