Can an AI personality finder revolutionize the retail experience?

Over the years, the retail experience online continues to see innovations in many ways. Be it on an e-commerce app or retail website, the experience provided to consumers is often the most important aspect for any business.

Artificial Intelligence (AI) has been a game changer for the retail experience. In fact, according to a study by Mordor Intelligence, AI has been driving faster business decisions in marketing, e-commerce, product management, and other business areas by decreasing the gap from insights to action.

When it comes to AI in retail, organizations in the retail industry use machine learning and deep learning technology to offer a more personalized experience to the end-users and provide an interactive environment for them. A study by IBM Corporation also showed that the adoption of AI in retail and consumer products industries is expected to leap from 40% of companies currently to more than 80% in three years.

As such, customers today want to be able to get all the information they can about a product when shopping online, This includes avoiding the need of going out to physically test a product out. For example, when it comes to clothing, some apps have now enabled augmented reality (AR) technology whereby users can see how the product looks on them before making a purchase.

For products that do not support virtual try-ons, like facial products, some platforms have opted for shoppertainment, whereby the product is demonstrated live via video by a brand ambassador or even just normal consumers. While shoppertainment has led to a boost in sales for such products, it still lacked the personalization consumers really desired.

Interestingly enough, this may soon change thanks to enhancements in AI for facial recognition. Perfect Corp, a leading AI and AR beauty and fashion tech solutions provider, has unveiled its AI Personality Finder.

The AI Personality Finder is a groundbreaking addition to its comprehensive suite of AI and AR SaaS solutions. The first-of-its-kind solution features precision AI, powered by Perfect Corp’s patented AgileFace technology, to deliver a more personalized product matching experience to consumers. The solution pairs state-of-the-art AI-powered facial features mapping with psychological big data in order to identify key personality traits, and provide consumers with personalized product recommendations across beauty, fashion, and fragrance.

With that said, the retail experience when it comes to facial products may soon be revolutionized by this new recognition technology. Anchored in The Big Five Personality Traits, a gold standard in psychology, which comprises extroversion, conscientiousness, openness, agreeableness, and neuroticism, the advanced AI engine categorizes facial features and detects up to 65 types of unique facial attributes. The AI-powered solution then identifies key personality traits based on this analysis and offers personalized product recommendations best fit the customer’s unique personality.

To ensure the accuracy of the results, the AI Personality Finder leverages big data sourced from over one million face reading results and integrates with facial detection technology to generate personalized analysis. The accuracy of the AI Personality results has been clinically proven to be highly precise.

According to Alice Chang, Perfect Corp. Founder, and CEO, “As consumer demands evolve, personalization has become a top priority, and brands must provide immersive shopping experiences that match each consumer with their perfect-fit product. Our new AI Personality Finder allows brands to enhance their shopping journey with personalized product recommendations powered by advanced AI tech and personality insights.”

Perhaps in the future, the AI Personality Finder can be adapted to other use cases as well, providing consumers the best insights they need.

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