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Martech investments need to be optimized says Gartner. Source: Shutterstock

Gartner’s advice for marketing professionals struggling to optimize martech

Global creators meet with companies and fans at VidCon every year in the US - and now in Singapore. Image from representative purposes from VidCon 2016. Source: Jonathan Leibson/Getty Images for Samsung/AFP

DIGITAL MARKETING

What does VidCon expect to achieve at its debut event in Singapore?

5G will transform digital billboards forever. Source: Shutterstock

DIGITAL MARKETING

5G will bring digital billboards to life — and marketers need to prepare now

Study shows why brands are aiming for a digital-first identity

Zero-party data helps organizations entice customers to share their data willingly. Source: Shutterstock

Can zero-party data transform privacy and personalization in marketing?

Businesses need to start preaching digital discipline. Source: Shutterstock

Businesses need to understand and preach digital discipline

Do marketers really design for the mobile? Source: Shutterstock

How can businesses do better with ad campaigns on mobile devices?

Christiano Ronaldo's new influencer marketing course can teach businesses a thing or two. Source: Shutterstock

DIGITAL MARKETING

Has Cristiano Ronaldo cracked the code on influencer marketing?

Marketing automation can be successfully deployed if companies have the right support system. Source: Shutterstock

Treatwell: Successful marketing automation needs strong support systems

Kraft Heinz is using smart packaging that has NFC built into it. Source: Shutterstock

How Kraft Heinz uses NFC-based smart packaging to boost engagement