Marketing - Tech Wire Asia

<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W7TR55X" height="0" width="0" style="display:none;visibility:hidden"></iframe>

MARKETING

For the last nine months, there has been a standoff between China's largest fast-fashion brands, Shein and Temu, in their largest markets – the US. Source: Shutterstock

Shein vs. Temu: The fast fashion war you didn’t notice happening

Siemens picks Malaysia for its first APAC Cyber Security Operation Center

Siemens Energy picks Malaysia for its first APAC cybersecurity operation center

eBay sees high growth potential in Malaysia, Thailand

eBay sees high growth potential in Malaysia, Thailand

eTail Asia

eTail Asia 2022: Here’s what went down at Asia’s largest e-retail summit

Would the open e-commerce network end the dominance of US tech giants in India?

Would the open e-commerce network end the dominance of US tech giants in India?

Why did Amazon ban 3,000 Chinese-backed online stores?

Why did Amazon ban 3,000 Chinese-backed online stores?

Tweaking the digital platform experience for personalization in SEA

The landscape of shopping in India has changed, and while retail is not dead, retailers need to keep up with trends. (Photo by Diptendu DUTTA / AFP)

Shopping in India is changing — here’s how

Consumer behavior in e-Commerce moving towards “shoppertainment”

Blockchain could turn the tide for the media and entertainment industry and benefit content creators. (Pictured: Yuna performing on stage at the MTV World Stage Live in Malaysia 2014) (Photo by MOHD RASFAN / AFP)

Can blockchain help solve the woes of the media and entertainment industry?

Higher women’s participation can add US$280b to the e-commerce market in Southeast Asia

Female entrepreneurs can add US$280b to the SEA e-commerce market

Can Talisman optimize both sports teams' performance & fan engagement by harnessing the power of data all the way to the finishing line?

Off to the races – Talisman steers data intelligence to hyper-commercialize sports, starting with Formula 1

Blockchain is here to disrupt digital marketing

Blockchain tech can seriously disrupt the digital ad scene

Will shoppertainment livestreams continue to rule retail in 2021?

Will ‘shoppertainment’ continue to rule retail in 2021?

E-commerce overtook retail sales for much of 2020, so CIOs and CMOs must work together to harness online sale data to deliver the best customer experience.

CIOs should work with CMOs to make the most out of e-commerce

Ghost kitchen -- it's here but will it last?

Ghost kitchen — it’s here but will it last?

Will Shoppertainment continue to rule retail in 2021?

TikTok makes itself shoppable with Shopify

Shopee also helped local and international brands connect and engage with the region’s digital-first shoppers

Shopee looks to make mark in SEA sales season

Vietnam wants to tax online revenues from digital services, including tech services giants like Netflix

Vietnam to tax online revenues, including tech giants like Netflix

Why monthly shopping sales work well in Asia?

What’s behind Alibaba’s ‘New Retail’ strategy?